These terms govern the use of software built and operated by Simple Echo, including its WhatsApp Business Platform integration. They apply between Simple Echo and the client company that engages it. They do not create a relationship between Simple Echo and that company's own customers.
Simple Echo provides software that lets a client company view and reply to its own customer conversations from inside the client's own business systems. Messages are delivered through the WhatsApp Business Platform, operated by Meta.
Simple Echo does not own, control, or guarantee the WhatsApp Business Platform. Message delivery, pricing, rate limits and policy decisions are Meta's, and can change without notice to us.
The client company remains responsible for what it sends. In particular it must:
Meta may restrict or disable a number that breaches its policies. Where that happens, the consequences fall on the connected business, and Simple Echo cannot reverse them.
The service may not be used to send unsolicited bulk messages, to impersonate another person or business, to distribute malware, or for any unlawful purpose. Simple Echo may suspend access where it has reasonable grounds to believe this clause is being breached.
Simple Echo aims to keep the service available and to correct faults promptly, and will give reasonable notice of planned maintenance where it can. The service is provided without an uptime guarantee, and depends on third parties including Meta and our hosting providers. Support is provided by email during Israeli business days.
Fees, scope and payment terms are set out in the written engagement between Simple Echo and the client company. Messaging charges levied by Meta are separate and are billed to the client's own WhatsApp Business Account.
Simple Echo acts as processor for the client company's customer conversations and processes them only on that company's documented instructions. How we handle personal data is set out in our Privacy Policy, which forms part of these terms.
Simple Echo retains all rights in the software, its source code and its interfaces. The client company retains all rights in its own business data and customer conversations. Nothing here transfers ownership of either.
Either party may terminate on written notice as set out in the engagement. On termination the client company may request an export of its conversation data, and Simple Echo deletes that data within 30 days as described in the Privacy Policy.
To the extent permitted by law, Simple Echo is not liable for indirect or consequential loss, for loss of profits, or for acts of third-party platforms outside its control. Nothing in these terms limits liability that cannot lawfully be limited.
These terms are governed by the laws of the State of Israel, and the competent courts of the Tel Aviv district have exclusive jurisdiction.
Material changes to these terms will be published on this page with a revised date above. Continued use after publication constitutes acceptance.