Simple Echo builds and operates business software for its clients. This policy covers our WhatsApp Business Platform integration, which lets a client company view and reply to its own customer conversations from inside the client's own CRM.
For each client company that connects its WhatsApp Business number, we process:
We do not process conversations of any number that has not been deliberately connected by its owner.
Solely to display those conversations to the client company that owns them, to send replies on that company's behalf, and to keep a record of what was sent. We do not use message content for advertising, profiling, resale, or training machine learning models.
The client company is the controller of its own customer conversations. Simple Echo acts as its processor and acts only on that company's documented instructions.
Message data is transmitted to Meta Platforms Ireland Limited as the operator of the WhatsApp Business Platform, which is inherent to delivering a WhatsApp message. We do not sell personal data and do not share it with any other third party except hosting providers acting under contract on our behalf.
Conversation data is retained for as long as the client company maintains its service with us. On termination, or on that company's written request, we delete it within 30 days. An individual who wishes their data removed should contact the company they were messaging, which can instruct us to delete it.
Data is encrypted in transit, access is restricted to authorised personnel, and access credentials are never logged.
Subject to applicable law, you may request access to, correction of, or deletion of your personal data by writing to info@simplecho.co.il. We respond within 30 days.
Material changes to this policy will be published on this page with a revised date above.